Eunice Naana Djan, the CEO of Beauty Radiance by Fritzwa, proudly represented Ghana at the prestigious China-Africa Economic and Trade Expo 2025, held from Thursday, 12th to Sunday, 15th June at the Changsha International Convention and Exhibition Center in Hunan Province, China.
As one of the many entrepreneurs from across the African continent, Eunice Naana Djan showcased a range of premium, Ghanaian-made natural skincare and haircare products, including Shea butter, African black soap, herbal hair shampoo, conditioner, and nourishing hair oil. Her presence at the international expo underscores Ghana’s growing influence in the global natural beauty industry and reflects the increasing demand for ethically sourced, chemical-free wellness products.
Bringing African Excellence to the Global Stage
Beauty Radiance by Fritzwa is widely known for its dedication to sustainable beauty solutions, using time-tested African ingredients sourced directly from local communities. Through her brand, Eunice Naana Djan promotes not only beauty and wellness but also economic empowerment for women in rural Ghana who are involved in Shea butter production and traditional herbal formulation.
At the expo, she engaged with international buyers, distributors, and industry leaders—strengthening ties between African producers and the global marketplace. Her product stand attracted significant interest from attendees eager to learn more about the benefits of natural African skincare.
A Platform for Growth and Collaboration
The China-Africa Economic and Trade Expo serves as a vital platform for deepening trade cooperation and investment between China and African nations. This year’s event featured hundreds of exhibitors, policy makers, and investors, all working toward building stronger economic partnerships across sectors like agriculture, manufacturing, technology, and consumer goods.
About Beauty Radiance by Fritzwa:
A subsidiary of Fritzwa Group, Beauty Radiance by Fritzwa specializes in natural skincare and haircare products such as shea butter, African black soap, and essential oils. The brand is committed to sustainable practices, women’s empowerment, and promoting African heritage through beauty.
Very good product
We need more of her kind to showcase Ghana on the world stage
Keep going!
Very effective 👍🥰
We need more of her kind to showcase Ghana on the world stage
Keep going!
The products are natural and good quality
Except more quality products
Great job. Congratulations
It is refreshing to know that you are still working the Chinese market with brand, Beauty Radiance by Fritzwa , subsequent to your participation in CIIE 2024. The Chinese market presents a great opportunity for Ghanaian products, so I wish you the very best as you explore strategic penetration with your brand. Products from Ghana ( the Centre of the World) is always organic, produced sustainably and best in range
These brand are not only beautiful on the outside, but it reflects the care, quality, and passion put into everything . Grow and shine even brighter
You’re doing very well, keep it up.
Great product , great brand , great service
Thank you Fritzwa
You are doing great CEO
Great job
Thank you Beauty Radiance for partnering with Stanbic Bank on this journey. We value your business and continue to dream big
After years of being unhappy with my hair, I decided to make a dramatic change, and I’m so glad I trusted this Natural product with my transformation! My stylist was confident but careful, making sure I was comfortable with each step of the process. The color correction was handled expertly, and my face perfectly. The product has educated me on how to maintain my new look at all time, even showing me exactly which time to use and how to apply them. The entire set made me feel special and celebrated my new look. I’m feeling more confident than I have in years. If you’re considering a major hair change, this is absolutely the Natural product to go with!
Great job. Don’t forget R&D to keep improving the products
The best !!!
The best !!!